The Cost of Being DEI's Face: Why Black America Needs to Detach

The Cost of Being DEI's Face: Why Black America Needs to Detach



In a recent court ruling, the Fearless Fund, a venture capital group led by Black women, was forced to suspend their grant program for Black women business owners. This decision came after the group was targeted by the conservative American Alliance for Equal Rights, led by Edward Blum. This organization is also responsible for the recent elimination of affirmative action in colleges. The crux of the issue lies in the fact that the Fearless Fund was deemed discriminatory for focusing exclusively on Black women. But the larger, more troubling narrative here is about DEI – Diversity, Equity, and Inclusion – and how Black America has become its face.

The Problem with DEI

The concept of DEI aims to create equal opportunities for all, regardless of race, gender, sexuality, age, or physical ability. However, Black Americans have inadvertently become the poster children for DEI initiatives. While DEI is supposed to benefit a multitude of groups, Black people are often the ones targeted when these initiatives come under fire. This is precisely what happened with the Fearless Fund.

The Targeting of Black-led Initiatives

The Fearless Fund was created to solve a very specific problem: the lack of funding and support for Black women business owners. These women didn't ask for handouts; they raised money and built a solution from the ground up. Yet, their initiative was dismantled because it was seen as discriminatory under the guise of DEI. The attack on the Fearless Fund is not an isolated incident. It is a direct consequence of Black America being the face of DEI.

Historical Context and Repeated Patterns

This is not the first time Black people have been used as the face of a broader social initiative. During the welfare reform debates, Black women were unfairly targeted, even though white women were the majority of welfare recipients at the time. Similarly, Black people are now being targeted in the context of DEI, even though many other groups benefit from these initiatives.

The Real Cost of Being the Face of DEI

Being the face of DEI has put Black-led initiatives in the crosshairs of anti-DEI movements. The Fearless Fund, a shining example of what can be achieved when Black women take charge of their economic destinies, has been shut down because of this misplaced representation. The question we must ask ourselves is: why do we keep accepting these roles that ultimately harm us?

Moving Forward

It is crucial for Black America to reconsider its position as the face of DEI. While the principles of DEI are noble, the execution often leaves Black people vulnerable to targeted attacks. We need to detach from being the sole representatives of DEI and advocate for a more inclusive representation that truly reflects all its beneficiaries.

The suspension of the Fearless Fund is a wake-up call. It is a reminder that while we fight for equality and inclusion, we must also be strategic about how we position ourselves within these broader movements. It’s time to learn from history and avoid repeating the same mistakes.


Black America’s role as the face of DEI is a double-edged sword. While it brings visibility to our struggles, it also makes us vulnerable to attacks that other groups do not face. The case of the Fearless Fund is a stark example of this. By detaching from the sole representation of DEI, we can protect our initiatives and ensure that all groups benefit equally from these efforts.

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